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Premium credit cards can have hefty fees. To be approved for one of these reward credit cards, you'll have to have a decent credit score. So he does not imagine market basket analysis will have any impact on inventory decisions.Many credit card companies offer special offers for signing up. Neibergall of Safeway said daily delivery allows the store to easily respond to changes in demand. He went on to say that competitive edge could enhance promotions and inventory management. вЂњThe ability of retailers to take data they collect from customers and extract behavioral information is going to be a critical competitive capability,вЂќ said Larry Gordon, a partner at The FactPoint Group, an industry research firm in Los Altos, Calif. Critics decried the move as intrusive, but retail analysts marveled at the precision and implications. The practice of tracking and analyzing consumer purchases is readily employed by CVS, Wal-Mart and Target to plan promotions, attract more foot traffic and determine inventory.Д®arlier this year, The New York Times reported that Target figured out that a teenage customer was pregnant by analyzing the items she purchased, and proceeded to send her coupons for baby items. SafewayвЂ™s new initiative is not the only one to use what is known in the industry as market basket analysis. Safeway, as part of the Just For U program, will highlight a competitorвЂ™s price on a customerвЂ™s favorite items for comparison. Indeed, the grocer is facing growing competition from traditional supermarkets Harris Teeter and Whole Foods, not to mention Wal-Mart and Target, which now carry a wider selection of food. Safeway, he said, is вЂњtrying to build loyalty in a marketplace that is so fragmented and where there is so much competition.вЂќ Neibergall expects the new program to provide 10 percent to 20 percent more savings on top of the discounts offered through the rewards card.

ItвЂ™s very innovative technology thatвЂ™s easy to use and very convenient.вЂќ вЂњA lot of our IT resources have been devoted to this. He said the company spent several months developing the program in-house. The app allows its club card customers to take advantage of digital coupons and personalized deals.

вЂњCustomers tell us all of the time that вЂif you can save me money and save me time, youвЂ™re fulfilling a big need for me.вЂ™ And those are the two key things weвЂ™re trying to accomplish,вЂќ said Steve Neibergall, president of SafewayвЂ™s Eastern Division. Safeway, with 105 stores in the Washington area, has a team of вЂњambassadorsвЂќ that for the next eight weeks will help customers register online at area stores. Discounts are tied to the rewards card until they expire and adjust if the price is further reduced.Д¬ustomers can sign up with their mailing address and club card number on SafewayвЂ™s Web site or by downloading the mobile application. They can create a shopping list with all of the coupons they intend to use, print them out or pull them up on a mobile device. With this new program, members get the same store-wide weekly specials they have always been offered, plus hundreds of digital coupons and personalized deals they can load onto their rewards card. The grocer tracks customer preferences through its existing club card program, which offers members discounts on a select number of products every week. Safeway is taking its rewards program a step further with Just For U, an online and mobile coupon application that tailors discounts based on a customerвЂ™s shopping history.

Safeway just 4u login plus#

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